Positioning authentic taste from the Himalayas in the heart of Goldcoast, Australia

With the increasing internet, mobile and social media penetration rates there has been an immense need for brands to use digital platform to connect with their customers. This need has even been crucial for the Small and Medium Scale Enterprises as 90% of businesses of this size fails in the first two years of operation. More than most other factors, the role of the poor and unorganized digital strategy has been critical to this high rate of failure.

Embedded Analytics Tools gave Yeti insights on customer interest.

with an aim to promote Nepalese Cuisine in Goldcoast, Australia, Yeti Restaurant and Bar had an immense need to position their image uniquely among the local Australian and South Asian Immigrant customers. Well! They had a vision but what they need was expertise as being a restaurant in the early stage, they could not afford an expert team to realize this functional need. Upon subscription of the SME Global Package which includes Logo Designing & Animation, Social Media Integration, Search Engine Optimization, 20 sets of Advertisements and Website Design & Development with one year of maintenance, Yeti Restaurant and Bar have been able to gain access to the infrastructures required to craft their digital strategy to grow their business.

“The day we launched our website, we saw a huge increase in traffic both on our website and in the restaurant.”  -Prakash Pandey, Owner

Even when this bundled package helped them with resources to market in different digital platforms, they first want to win the internet. As Customers want to know what the restaurant looks like, menu options, hours of operations, location and methods of contact before coming to the restaurant for the first time, Website was a crucial tool to make the first impression. From fast load time to easy navigation to user friendly and attractive design to SEO optimization to responsive design, the website of Yeti Bar and Restaurant covered it all. The unique design of the website helped them to communicate their message uniquely to their prospective customers.

Updating title tags and meta descriptions for each post using built-in tools to improve the hits from local audiences.

The in-built SEO tools helped them to update all their title tags and meta descriptions individually for each post from the CMS which increased their web traffic. The analytics tools that has installed had helped Yeti to analyze the behavior of their audience and profile the customers as per the behavior they show in the internet. The in-built analytics tools have also helped them uncover their customer’s interest. Based on the data they have been analyzing the customer trends towards their menu items which has redefined the way they segment, target and position their statements based on the behavior shown by their customer.

Since it has been an extraordinary journey for a new restaurant who have successfully utilized the web platform to identify customer trend and position their marketing statement. As they have successfully realized their first marketing objective, now they are focused to deploy Social Media Marketing strategies.

A Paradigm Shift: Heading towards Digital

Chanakya Post has gained a reputation as a prominent Nepalese Economic magazine on its journey among the corporate and business community of Nepal. With tens of thousands of monthly subscribers, it has been hailed as the most effective medium to debate regarding the business and economic matters of the country. Nepal has undergone significant social, political and technological shifts which has most profoundly changed the way people communicate. The wide adoption of Internet has created huge opportunities for the Internet Media companies to disseminate information instantly across all the regions of the country. The increasing trend of the internet forced Chanakya Post to share their content through the digital platform.

Improved SEO rankings resulted more than half of its traffic coming from search engines.

Chanakya Post wanted a news portal that will not only help them create, edit and share news across multiple categories but also want to deploy strong SEO strategies unlike other news portal in the region. In the context of Nepal, enabling strong SEO strategies is a challenging task as people use English search queries while almost all the news portal share contents in Nepalese Language. In order to tackle this challenge we develop in-built SEO tools which lets user define the meta title, meta description and keywords for the individual news post. This has helped Chanakya Post to have better search engine ranking resulting more than half of its traffic coming from search engines.

 

The trends of Nepalese youth migrating to foreign countries also brought up with a requirement to make the website load fast in different countries. To do so, we have designed their news portal with refined CSS layout. Mobile Responsiveness was the another need for Chanakya Post as more than 75% of its traffic comes from Mobile Devices. Not only the audience of the portal, but also the advertisers benefit from the responsive mobile layout with dynamic advertising spaces, as they were able to post different sizes of advertisements on different devices that would make it possible for them to get better engagement.

Sophisticated CMS reliably and consistently let the editors create, edit, publish and share news.

Having shifted from the traditional approach to the digital platform, the overall team of Chanakya Post must also be able to create, edit, publish and share news reliably and consistently with no complications and glitches. The development of the sophisticated Content Management System upon recognizing the need of Chanakya Post to have tailored permission management, multi-platform capabilities and detailed analytics of the activities within the portal was the another major success of the project. The built-in editing tools have been aimed at helping editors re-size images to the right specifications, guide them to add related tags and categories, allow them to link specific advertisement or backlinks in a specific news page and boosted their creativity of presenting news by supporting multimedia files of different formats.

Nearly a year into their digital publishing, Chanakya Post was even able to strengthen its position as one of Nepal’s leading economic news agencies. Now, unlike the previous days, they have been able to expand their voice to millions both in and out of Nepal and make their presence much more effectual.